Project Details

Variable data mailer campaign

This medical liability insurance carrier covers doctors of many specialties — all subject to different rates based on the likelihood and cost of claims for each group. This very personalized mail campaign used variable data on all three pieces of each mailer: Envelope, letter and mailer.

Variable data included:

• Physician’s name
• Physician’s Specialty
• Year-one rate for coverage based on specialty
• Graphics with projected rates for years 2 through 5 of coverage

Needless to say, all pieces for each recipient had to match up. Nova executed the database and print portions of the campaign flawlessly.